Category 03
The Rental Economy: Why Ownership Is Becoming Less Common
One asset, many customers — the economics of access.
- 5 modules
- 33 lessons
- ~9h total
What this category covers
A growing share of the economy would rather access things than own them — and someone owns what everyone else rents. This category covers the economics of renting assets out repeatedly: utilization, maintenance, pricing per use, and why the same equipment can be a cash machine or dead capital depending on how often it's actually working.