Learning Path 02

Starting a Business

From idea to structure to first customers — the sequence of decisions a new founder actually faces.

  • Beginner
  • ~11h estimated
  • 22 modules
  • 149 topics

Suggested before this path:

Why this path matters

Most first businesses fail on structure and distribution, not on effort. This path front-loads both.

What you will understand

  • Structures where every month builds on the last.
  • Verify before you commit — money, time, or reputation.
  • The best product loses to the best distributor.
  • How structure shapes what you keep and what you risk.

Modules in this path

Recurring Revenue Models · Business Models

Intermediary and Access Models · Business Models

Service and Knowledge Models · Business Models

Ownership Leverage Models · Business Models

Acquisition-Driven Models · Business Models

Diligence Before You Start · Due Diligence

Diligence by Domain · Due Diligence

People and Paper · Due Diligence

Fraud and Fakes · Due Diligence

Structured Audits · Due Diligence

Owned vs Rented Audiences · Distribution

Channels That Work · Distribution

Outbound and Partnerships · Distribution

Platform Dependence · Distribution

Distribution Moats · Distribution

Entity Types · Taxes & Entities

Company Architectures · Taxes & Entities

How Business Taxes Work · Taxes & Entities

Deductions and Timing · Taxes & Entities

Protection and Strategy · Taxes & Entities

Advanced Tax Positions · Taxes & Entities

Where the Tax Code Gets Technical · Taxes & Entities

Suggested tools

Suggested case studies