Scorecards
Platform Risk Scorecard
How much of your business one platform policy email could erase — the dependency check every online seller needs.
Inputs
- Revenue via one platform
- Owned audience (email/SMS)
- Active sales channels
How to use this calculator
- Enter the share of revenue that flows through one platform and the size of the audience you actually own.
- Add your channel count and any policy exposure.
- A high score means one algorithm or policy change can cut your revenue overnight, so build channels you own.
What each term means
- Platform risk
- Dependence on a platform (Amazon, Meta, etc.) that controls your access to customers.
- Owned audience
- Contacts you can reach directly by email or phone, without a platform's permission.
- Policy exposure
- How badly a rule or algorithm change could hurt you.
Educational disclaimer: Outputs are simplified educational estimates built from the numbers you enter — they are not financial, legal, tax, or investment advice, and real decisions deserve verified figures and qualified professionals.