Category 10
Distribution: The Part Most Founders Ignore
The best product loses to the best distributor.
- 5 modules
- 32 lessons
- ~7h total
What this category covers
The best product loses to the best distributor — this category is why, and what to do about it. It covers every way a business reaches people: owned audiences versus rented platforms, email, search, creators, outbound, marketplaces, and the moats that make reach durable instead of borrowed.