Distribution
Email Campaign ROI Calculator
What an email campaign actually returns once you account for click-through, conversion, and order value — usually the highest-ROI channel, and this shows why.
Inputs
- Emails sent — Number of emails that reached inboxes.
- Click rate — Share of recipients who click a link.
- Conversion rate — Share of clickers who buy.
- Average order value — Revenue per order.
- Campaign cost — Platform, design, and send costs.
How to use this calculator
- Enter emails sent, click rate, conversion rate, order value, and campaign cost.
- The tool chains those rates into revenue and a return on the send.
- Email is usually the highest-ROI channel. This shows why, and where a weak rate is costing you.
What each term means
- CTR (click rate)
- Share of recipients who click a link in the email.
- Conversion rate
- Share of clickers who go on to buy.
- Revenue per email
- Total campaign revenue divided by emails sent: the number to grow.
Educational disclaimer: Outputs are simplified educational estimates built from the numbers you enter — they are not financial, legal, tax, or investment advice, and real decisions deserve verified figures and qualified professionals.