Distribution
Conversion Rate & Revenue Calculator
Turns traffic into a revenue forecast: how many visitors, converting at what rate, at what order value — and what one extra point of conversion is worth.
Inputs
- Visitors — Sessions or unique visitors in the period.
- Conversion rate — Share of visitors who buy.
- Average order value — Average revenue per completed order.
How to use this calculator
- Enter your visitors, conversion rate, and average order value.
- The headline is the revenue that traffic produces.
- Watch the 'value of +1 point conversion'. It shows why optimizing the funnel often beats buying more traffic.
What each term means
- Conversion rate
- The share of visitors who complete a purchase.
- Revenue per visitor
- Total revenue divided by visitors: a single funnel-health number.
- AOV
- Average order value: average revenue per completed order.
Educational disclaimer: Outputs are simplified educational estimates built from the numbers you enter — they are not financial, legal, tax, or investment advice, and real decisions deserve verified figures and qualified professionals.