Unit Economics
Break-Even ROAS Calculator
The return on ad spend where you stop losing money — below this ROAS, growth is just expensive shrinking.
Inputs
- Selling price
- Cost of goods
- Fulfillment cost
- Fee percentage
How to use this calculator
- Enter your selling price and the costs behind it: goods, fulfillment, and fee percentage.
- The tool finds the ROAS where ad revenue exactly covers costs.
- Any campaign running below this ROAS is losing money, so set it as your floor.
What each term means
- ROAS (return on ad spend)
- Revenue generated for every $1 of ad spend.
- Break-even ROAS
- The ROAS at which a sale's margin exactly equals the ad cost, leaving zero profit.
- COGS
- Cost of goods sold: the direct cost of the product itself.
Educational disclaimer: Outputs are simplified educational estimates built from the numbers you enter — they are not financial, legal, tax, or investment advice, and real decisions deserve verified figures and qualified professionals.