Unit Economics
Ad Cost per Order Calculator
What one paid order really costs you once ads, fulfillment, and payment fees are all counted — the number a screenshot of your ad dashboard hides.
Inputs
- Ad spend
- Orders from those ads
- Fulfillment cost per order
- Payment fees per order
How to use this calculator
- Enter your ad spend and the number of orders those ads produced over the same window.
- Add your fulfillment and payment-processing cost for a single order.
- Read the true cost per order at the top, then compare it to your margin per order to see whether the ads actually pay.
What each term means
- CAC (customer acquisition cost)
- Ad spend divided by orders won: what you paid in ads for one sale.
- Fulfillment cost
- The pick, pack, and ship cost to deliver one order.
- Payment fees
- The processor's cut (e.g. ~2.9% + 30¢) taken from each transaction.
Educational disclaimer: Outputs are simplified educational estimates built from the numbers you enter — they are not financial, legal, tax, or investment advice, and real decisions deserve verified figures and qualified professionals.