Unit Economics
Customer Lifetime Value Calculator
What one customer is worth in margin dollars over the whole relationship — the number that decides how much you can spend to win them.
Inputs
- Average order value
- Orders per year
- Retention years
- Margin
How to use this calculator
- Enter the average order value and how many times a year a customer buys.
- Add how many years they stay and your margin percentage.
- The headline lifetime value is what one customer is worth in profit. Pair it with CAC to judge whether growth is healthy.
What each term means
- LTV (lifetime value)
- Total profit one customer generates over their entire relationship.
- Retention years
- How long the average customer keeps buying before churning.
- Margin %
- Share of revenue left as profit after variable costs.
Educational disclaimer: Outputs are simplified educational estimates built from the numbers you enter — they are not financial, legal, tax, or investment advice, and real decisions deserve verified figures and qualified professionals.