Unit Economics
Pricing Calculator
The price your target margin actually requires once fees are loaded in — and how it sits against the competition.
Inputs
- Unit cost
- Target margin
- Competitor price — low
- Competitor price — high
- Fee load
How to use this calculator
- Enter what one unit costs you and the margin you want to keep.
- Add the competitor price range and any fee load so the price stays realistic.
- Use the suggested price as a floor, then sanity-check it against the market before you set it.
What each term means
- Target margin
- The profit share you want to keep out of the final price.
- Fee load
- Platform or payment fees, as a percentage, baked into the price.
- Price floor
- The lowest price that still hits your margin goal.
Educational disclaimer: Outputs are simplified educational estimates built from the numbers you enter — they are not financial, legal, tax, or investment advice, and real decisions deserve verified figures and qualified professionals.